“Our shop is a food trailer set up in one location. The initial $10,000 bought the trailer and supplies,” said Scott. Surprisingly, there weren’t a lot of shaved ice businesses around Greater Orlando and Scott seized his opportunity. Plus, with a small trailer, Scott doesn’t have to worry about leasing a retail space, which keeps his overhead costs low. An excellent way to lower costs (mainly fixed costs, which represent a large proportion of the costs of a business) is to eliminate or reduce the concepts of rent, conditioning, care of facilities, etc. A practical form of innovative business is using vehicles that are points of sale for the company. It will depend on your investment grade and the verizon communications investor relations line of business, for example, adapted motorcycles with back inventory for sale, food carts, vans, or trucks equipped with kitchenettes to sell food.