Every social media marketing campaign begins with a purpose. For example, you might join a new social network and run a brand awareness campaign to ramp up your follower count. Or you might be launching a new product and want to run a social media campaign to raise awareness or sales. Use these goals to come how to delete a topic in google news up with social media content ideas that will help you reach your objectives. Don’t be on social media for the sake of being on social media. Define your purpose and goal of investing in social media marketing. Some marketers choose to evaluate the “timely” aspect of their goals and focus on specific times of the day and week when posting on social media. This is a really important—and often forgotten—aspect of winning on social media.